Home » Redactie, Spotlight

Content curation: ‘Why the future of content is context.’

Geschreven door (Liones) op donderdag 23 juni 2011 reacties
Content curation: ‘Why the future of content is context.’

Experts voorspellen dat de hoeveelheid web content in de nabije toekomst elke 72 uur zal verdubbelen. Geen wonder dat content curation één van de buzzwords in de online wereld is. Wat is het en wat zijn de gevolgen voor uitgevers?

/ Content curation: het verzamelen, filteren en duiden van grote hoeveelheden (digitale) content, tot een relevante (persoonlijke) selectie.
/ En dat is wat we hier hebben gedaan. We maken optimaal gebruik van bestaande content om het begrip content curation in een brede context te plaatsen.

Let op! Er is al veel gezegd en geschreven over content curation. Dat gebeurt echter voornamelijk is het Engels. We maken in dit artikel dan ook veelvuldig gebruik van (delen van) reeds bestaande Engelse teksten. Kom je er echt niet uit? Ga naar Google.translate.com en de rest wijst zich vanzelf. Let’s start curating! (Vrij vertaald: laten we beginnen).

Wat is content curation?
We gaven eerder al onze eigen definitie. Ter aanvulling hierop nog de definitie van de Amerikaanse marketeer Rohit Bhargava: ‘Content curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.’

Technologie speelt hierbij een belangrijke rol, maar de experts zijn het er over eens dat content curation meer is dan het automatisch aggregeren van content. Een belangrijke rol wordt toegedicht aan de ‘curatoren’, échte mensen van vlees en bloed.

Wat is content curation niet?
Bhargava: ‘Content curation does NOT focus on adding more content/noise to the chaotic information overload of social media, and instead focuses on helping any one of us to make sense of this information by bringing together what is most important.’

Waar komt de term vandaan?
Content strateeg Erin Scime schrijft in 2009 op alistapart.com: ‘The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web?’

‘Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences – particularly when we approach content.’

Waarom is content curation van belang?
Curation-expert Steven Rosenbaum weet het goed te verwoorden: ‘There’s no shortage of content makers of all shapes and sizes. But the avalanche of content makes finding the content you’re looking for significantly harder.’

Televisieproducent en filmmaker Rosenbaum is een groot voorvechter van content curation. Hij schreef het boek Curation Nation: how to win in a world where consumers are creators waarin hij het nut en de noodzaak van content curation beschrijft.

Naar aanleiding van dit boek schrijft Shel Holtz in een review op de site ForImmediateRelease.biz: ‘Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.’

Heel kort samengevat: door grote hoeveelheden content op een goede manier te ordenen, kunnen mensen, geholpen door slimme technologieën, een betrouwbare informatiebron vormen. Het gaat dus om mensenwerk dat zelfs door Google (nog) niet geëvenaard kan worden. Je zou zeggen dat dit een positieve ontwikkeling is voor mensen die zich uitgever, journalist, redacteur of bibliothecaris noemen.

Wie zijn de content curatoren?
Rohit Bhargava: ‘A content curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The most important component of this job is the word ‘continually.’ In the real time world of the internet, this is critical.’

Volgens The Economist is content curation typisch iets voor journalisten:
‘You might say that you don’t need to be a journalist to cobble together a list of links. But actually, given the huge proliferation of sources these days, you do. Being able to scan a vast range of material, determine what’s reliable, relevant and sufficiently objective, decide what will actually interest your particular readers and arrange it in a way that they can use are not trivial skills.’

Een goede content curator moet inderdaad over bepaalde vaardigheden beschikken. Deze vaardigheden staan echter niet alleen tot de beschikking van journalisten. Het succes van Nederlandse weblogs als Frankwatching.com en MarketingFacts.nl zijn daar het levende bewijs van. Beide weblogs zijn gestart door niet-journalisten die als content curatoren avant la lettre een betrouwbare en waardevolle informatiebron hebben weten te ontwikkelen.

Wat betekent content curation voor uitgevers?
Richard Sambrook, een voormalig BBC-redacteur, schrijft in een rapport voor Reuters Institute for the Study of Journalism: ‘What most foreign correspondents spend most of their time doing – the daily or weekly stories that keep readers up to date when there isn’t big breaking news – has become redundant because the same stories can now come from so many other sources. This forces news organisations to choose among three roles:

  1. Coverage of breaking news and live events.
  2. Deep specialist niche content with analysis and expertise.
  3. The aggregation and verification of other sources of information.’

Wat geldt voor nieuwsorganisaties geldt voor alle uitgevers. Het komt neer op keuzes maken. De tijd waarin de uitgever de slecht geïnformeerde abonnee kan vertellen hoe de wereld in elkaar steekt, ligt hoe dan ook ver achter ons. Maak je als uitgever geen keuzes dan verlies je het vroeg of laat van eveneens betrouwbare partijen die sneller (1), diepgaander (2) of completer (3) zijn.

Welke technologieën staan de content curator ter beschikking?

Het zou gek zijn om het almachtige Google hier niet te noemen. Natuurlijk begint vrijwel iedereen een zoektocht naar informatie op Google. Je bent immers je eigen content curator. Naast Google maakt menigeen gebruik van sociale media zoals Twitter of ‘social bookmarking’ sites zoals delicious.

Wie een stap verder gaat richting content curation komt verschillende online tools tegen. Paul Anthony van Webdistortion.com zette recent een negental content curation tools op een rij:

‘Right now it seems that content curation, and curation platforms are going to be an area of growth on the web. This collection of new and existing curation tools provide us with some organisation in the chaos; particularly when search algorithms fail.’

9 content curation tools that better organise the web:

Redux.com         > http://www.redux.com
Scoop.it                > http://www.scoop.it
Curated.by         > http://curated.by/
KeepStream       > http://keepstream.com/
Qrait                      > http://qrait.com/
BagTheWeb       > http://bagtheweb.com/
PearlTrees          > http://www.pearltrees.com/
Storify                   > http://storify.com/
Eqentia                 > http://eqentia.com


Wat zijn goede voorbeelden?

Dat zijn er veel, maar we beperken ons tot drie bekende namen die actief bezig zijn met content curation:

NYTimes.com/Topics
Op de site van The New York Times wordt bestaande content rond ‘hot topics’ verzameld en aan de lezer voorgeschoteld. De content beperkt zich tot eigen content, maar aangezien er zo’n groot en rijk archief is, levert dit zeer waardevolle dossiers op.

Huffington Post
Toen Arianna Huffington in 2005 startte met het weblog ‘The Huffington Post’ had ze geen archief om op terug te vallen. The Huffington Post heeft daarom vanaf het begin gebruik gemaakt van relevante en waardevolle content van derden (meestal bloggers) die passen bij Huffpo’s progressief liberale kijk op de wereld.

Mediafacts alert
Dichter bij huis en wellicht beter bekend is de Mediafacts alert. De e-mailnieuwsbrief van Mediafacts met drie keer per week een goed en compleet overzicht van hetgeen er in binnen- en buitenland gebeurt op mediagebied. Als de selectie consequent goed wordt gemaakt dan is het een zeer waardevolle informatiebron.

Zo, en nu dan?
Start curating! De ‘5 models of content curation’ van Rohit Bhargava kunnen je wellicht op gang helpen:

  1. Aggregation - There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. Aggregation is the act of curating the most relevant information about a particular topic into a single location.
  2. Distillation - The idea behind distillation is that adding a layer of simplicity is one of the most valuable activities that someone can undertake. Distillation is the act of curating information into a more simplistic format where only the most important or relevant ideas are shared.
  3. Elevation - The smaller ideas that are often shared online in 140 character bursts or pithy mobile phone images may point to a larger societal trend or shift. Elevation refers to curation with a mission of identifying a larger trend or insight from smaller daily musings posted online.
  4. Mashup - A term often used in the context of music to describe the growing trend of taking two or more pieces of music and fusing them together – there is a wider implication for mashups in relation to information. Mashups are unique curated justapositions where merging existing content is used to create a new point of view.
  5. Chronology - One of the most interesting ways of looking at the evolution of information is over time – and how concepts or our understanding of topics has changed over time. Creating a Chronology is a form of curation that brings together historical information organized based on time to show an evolving understanding of a particular topic.

Gerelateerde berichten:

Be Sociable, Share!

Trefwoorden: ,

Taeke Kuyvenhoven is creatief directeur bij Liones en helpt opdrachtgevers bij het bepalen van hun content strategie. Hij geeft advies en trainingen over content marketing en (online) verdienmodellen.
Bekijk meer berichten van

Reacties

  1. Traeke, dank voor het heldere overzicht en uitleg over content curation, geef er graag aandacht aan op http://www.scoop.it/t/blokboek-e-zine mijn eigen kleine curation-hobby-site met e-pub nieuws voor grafische bedrijven.

  2. [...] Bol maakt slim gebruik van bestaande content (o.a. foto’s, quotes, video’s) en legt er een beperkte laag eigen content overheen. Redactioneel, met een duidelijk commercieel doel. Daardoor ontstaat een blog bomvol productgerelateerde content. Nieuws, top-lijstjes, recensies, beschrijvingen. Zolang er maar gerelateerde producten te verkopen zijn. En die zijn er, van DVD’s tot een ouderwetse Sony Walkman. Het is nog een tikkeltje onpersoonlijk allemaal, maar dat mag je wellicht (nog) niet verwachten van een (grote) club als Bol. Al met al is het een mooi staaltje content marketing c.q. content curation. [...]

  3. [...] “Content curation: het verzamelen, filteren en duiden van grote hoeveelheden (digitale) content, tot een relevante (persoonlijke) selectie“ (Bron) [...]

  4. [...] Content curation: ‘Why the future of content is context.’ [...]

  5. [...] interessante artikelen omdat ik wist wat zij doceerden (nu noemen we dat met een nieuw woord content curation). Eigenlijk doe ik dit nog steeds. Ik lees en leer veel van anderen, dat wil ik graag delen. Dat [...]

  6. Clifton zegt:

    I constantly emailed this weblog post page to all my associates, since if
    like to read it after that my contacts will too.

  7. Shenna zegt:

    Hey there this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!

  8. Hi colleagues, pleasant paragraph and nice arguments commented here, I am
    really enjoying by these.

  9. It is not my first time to go to see this web page, i am
    browsing this website dailly and obtain good facts from here
    all the time.

  10. site zegt:

    First off I would like to say awesome blog! I had a quick
    question in which I’d like to ask if you don’t mind. I was curious
    to find out how you center yourself and clear your thoughts before writing.

    I’ve had a tough time clearing my thoughts in getting my thoughts out. I do take pleasure in writing but it just seems like the first 10 to 15 minutes are wasted just trying to figure out how to begin. Any ideas or tips? Appreciate it!

  11. Cats can be ill tempered and indicate on their worst times, but even
    the most bothersome challenges have a remedy somewhere.
    If your cat is clawing your home furniture, your carpet, and your legs with the comparable
    ferocity, recognizing the how and why driving the behavior can assist you redirect
    your feline friend\’s clawing instinct to be expressed in fewer destructive options.
    So why IS your cat clawing all sorts of things in sight?
    This is the jawdropper: a cat\’s claws rarely avoid expanding.
    Let me repeat that: They Rarely stop developing.
    When I seen that out, a big light-weight went
    off in my head. Just like a pet hamster that regularly necessities to
    knaw on wooden to preserve their enamel from expanding far too lengthy, what cats are genuinely engaging in when they sharpen their claws is taking
    away the outermost layer of their claws. O.K. Kitty Cat, we as
    a final point get it!
    So what to do? What to do?
    The number one believed bubble that varieties is to scoop kitty up for a minor declawing motion at the closest vet\’s company. But previous to you just take these a drastic move, always keep in mind that one time all those claws are gone, they are Long gone. Acquire away all those claws, and you\’re getting absent your pet\’s principal form of protection. Even if you have an indoor cat like I do, odds are, sooner or later on, a window of prospect is going to open up just long adequate for your cat to slip exterior and be susceptible to attacks from other animals and people today.
    O.K. So now you know why your cat is in actual fact by using you as a scratching post. Let us move away from the term choosing. In a way, it\’s type of flattering.
    That isn\’t going to make it hurt any fewer. Let\’s get your
    cat to department out. It is actually time
    to get a Real scratching post, so that your pet
    can get into the routine of using it rather of YOU, any time those people claw sharpening impulses could
    possibly strike.
    So how do we get kitty to split her horrible practices and commence to
    use the suitable put whereby she can scratch to her heart\’s material?
    The reply lies in you.
    That is of system, IF you are your cat\’s most desired individual in the relatives.

    If so, then make an effort hanging an content of garments that belongs to you on your virgin scratching publish.
    The plan is to make the community odor familiar.
    A day or two should be good enough for your cat to get accustomed to its\’new scratching outlet.
    Never want to portion with an item from your wardrobe? Time to get a little sneakier then. Catnip can be your hidden secret weapon. Sprinkle catnip more than the scratching submit and check out what happens. This a person might possibly be even really worth breaking out the online video camera for.
    This up coming alternative appears a very little bizarre, but presume me, it Operates!
    Look at sprinkling the put up area with powdered rooster bouillon. The concept is to get the cat to sense pleasant ample towards the scratching submit to assault it.
    Even when your cat is earning the transition to a designated spot for scratching, there are quite a few tips to make your cat\’s favorite scratching places a whole lot
    considerably less eye-catching. This will guidance ease the changeover from the old spots to the new.

    Sprinkle new lemon juice more than them.
    Address or wrap the places in aluminum foil.
    Bear in mind what it felt like when your fingernails went down the chalkboard?
    Ever try it once again? Cats will undergo the similar point and
    be deterred from implementing the places. Ultimately, cleanse the sectors very well to eradicate any cat odor.

    This will go a extensive way toward taking away the aura of familiarity that
    produces the routine of utilising the room. Also, just keep the
    doors shut to make people regions inaccessible to the cat.

    Now that you know increased about the how and
    why of your cat\’s clawing intuition and conduct, just take these simple measures and you might before long see a resolution to the cat clawing concerns in your household. With a very little time and persistence, your cat\’s claw sharpening
    routines will want to be constrained to its\’favorite spot: the scratching put up! poradnia dietetyczna warszawa dietetyk warszawa,

  12. Magnificent items from you, man. I’ve be aware your stuff prior to and you are simply extremely magnificent. I really like what you have obtained right here, certainly like what you’re saying and the best way wherein you are saying
    it. You’re making it entertaining and you still take care of to keep it sensible. I can’t wait to
    read much more from you. This is actually a terrific web site.

  13. I’m amazed, I must say. Seldom do I encounter a blog that’s both equally educative
    and entertaining, and without a doubt, you have hit the nail on the
    head. The issue is an issue that not enough folks are speaking intelligently about.
    I am very happy I came across this during my hunt for something concerning this.

  14. Aleisha zegt:

    Attractive section of content. I just stumbled upon
    your site and in accession capital to assert that I get
    in fact enjoyed account your blog posts. Anyway I will be
    subscribing to your augment and even I achievement you access consistently quickly.

  15. In 1926, he wrote Introduction to Experimental Embryology, in 1930, he wrote
    The Embryos and Evolution and in 1934, together with Huxley, he wrote
    The Elements of Experimental Embryology. When a
    user runs that program, the virus, does whatever damage it was designed to do and then
    attaches itself to another program, which is eventually run, causing yet another program
    to be infected, and so on. For instance, the FBI takes up to 12 weeks for fingerprint checking, and obtaining foolproof conviction records requires searching at courthouses throughout the country.

  16. Highster zegt:

    Unquestionably believe that that you said.
    Your favorite justification seemed to be at the internet the easiest thing to remember of.
    I say to you, I definitely get annoyed while folks
    consider worries that they plainly do not realize about.
    You controlled to hit the nail upon the top as smartly as defined out the
    whole thing without having side-effects , folks can take a signal.
    Will likely be again to get more. Thank you

  17. It’s the best time to make some plans for the future and it is time to be happy. I’ve read
    this post and if I could I wish to suggest you few interesting things or tips.

    Maybe you could write next articles referring to this article.
    I want to read more things about it!

  18. Hey there! I simply would like to offer you
    a huge thumbs up for your excellent information you’ve got here on this post. I’ll be returning to your site for more soon.

    http://alturl.com/xwtsv

  19. For instance, pear shaped bean bags are bigger and provide more
    back support. Restaurants are often hard to recommend because my idea of a $40 and yours might be different.
    On February 24th, IHOP will give away a free pancake breakfast
    to anyone that comes through the doors.

  20. The store is not divided into musical genres;
    all artists from all genres are simply filed in
    alphabetical order, making finding what you’re looking for a breeze. Colour: She makes this black work for her by wearing it away from face, softening it with exposing her pale skin colour and by making use of soft white and light material. The Bell + Howell Silver Sonic XL Deluxe does pick up voices well from the television and you can hear someone talking really clear from another part of the house, but as far as this product being great for outdoor use, I would say no because of all of the static interference there is outside.

  21. Spot on with this write-up, I actually believe that this amazing site needs a great deal more attention.
    I’ll probably be back again to see more, thanks for the information!

  22. Serena zegt:

    I have been surfing online more than three hours
    today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did,
    the web will be a lot more useful than ever before.

  23. Neat blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements
    would really make my blog stand out. Please let me know where you got your design.
    Many thanks

  24. 避孕丸 zegt:

    I’m not sure why but this weblog is loading extremely slow for me.

    Is anyone else having this issue or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  25. Woah! I’m really enjoying the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between superb usability and appearance.
    I must say you have done a fantastic job with this.
    Additionally, the blog loads extremely fast for me on
    Firefox. Exceptional Blog!

  26. Every weekend i used to pay a quick visit this
    web site, because i wish for enjoyment, as this this site conations really good funny information too.

  27. It is the best time to make a few plans for the long run and it
    is time to be happy. I have read this submit and
    if I may just I want to suggest you few interesting issues
    or advice. Perhaps you could write subsequent articles referring to this article.
    I wish to learn even more things about it!

  28. This is a relatively easy dish to make, especially if
    you have the base sauce made ahead of time. During summer the intake of regular
    diet is less but the salads with nice dressings and variety of toppings can actually
    work a appetizers. Sprinkle white pepper, curry and a touch spicy seasoning onto
    the paper plate.